NAB 2018: Zype Talks Social Media Multicasting
安东尼Burokas: Hello there, my name is 安东尼Burokas, with 流媒体, here at NAB 2018. We're here to discover some of the latest technologies available to producers. I am here with Ed Lacszynski, from Zype. 和, Zype may not be a household word for most people, but 我认为 the technologies that you're offering can be very beneficial to a lot of small entry-level producers. 对吗??
艾德·Lacszynski: Really, we focus on building an infrastructure for teams that build innovative video products. So, 直接面向消费者的产品, products that enable live streaming, products that really enable customers to grow their audience. 和, at NAB, today, we're announcing two new products along those lines. 我们在行业中发现了这一点, 很多人想到OTT, they think about connected TV devices or apps. 这很好. Those are great things to publish to, but it's really about getting audience where the audience is. For a lot of our customers, especially in the long-to-midtail, it's social media.
So, we're announcing a product called Social Media Multicasting, which lets our customers live stream to Facebook, 到潜望镜, YouTube, 以及他们自己的网站和应用程序, all from one-click-of-the-button experience.
安东尼Burokas: In terms of reaching all these different markets, how does that ... Let's just say you've got a small video producer, 他们在寻求增长, what would be the stages of evolution they would work through?
艾德·Lacszynski: The journey for someone who wants to stream or create content and put online, 真正从社交媒体开始. 那是最好的地方. It's free to distribute to, and the audience is there for discovery. The next stage is really thinking about owning that audience relationship, and owning the data. That's when you have to think about building tools outside of Facebook or YouTube. 和 so, we have a product that allows you to very quickly roll out a website. 和 start to get your audience engaged on your own property. We know about trends like demonetization, there's a lot of risk when content owners really rely on one channel. So we believe in a multi-channel strategy, and we build tools to enable that to happen.
安东尼Burokas: So, let's just say they've moved people to their own website. They're tracking data and things like that, but now they're getting clients who want paywalls. You've got customers who are doing things and they want to put it behind a wall and make money off of this video. 然后他们会怎么做?
艾德·Lacszynski: 我们都喜欢赚钱. 我认为, using social media in these aggregated platforms to promote and get discovery is a great way to integrate a paywall. 如果有100个,000 people watching your streams every day, and then you link back to a paywall, it's hosted on the web with a product like Zype, you can quickly enable your customers to transact with you directly online. 就在视频播放器里面, 他们可以写上自己的名字, 他们的信用卡信息, 你可以捕捉他们的电子邮件. You can use our automated workflow service, so then connect that email to your MailChimp, 或者你的CRM系统, or whatever else it is that you market to your customers with, 创造一个良性循环. 非常好的关系. So, starting with CellSoul, drive into web, into a paywall that we can provide. 和 then driving to some automation so you can talk to your customers and get to know them.
安东尼Burokas: 有趣的. 和 then that 信息 that you gather, then gets reused. So a single discovery can then lead to a longtime client?
艾德·Lacszynski: 完全. We have tools that allow for sharing, for example. 假设你喜欢拳击, and you watch a fight that's on a paywall, it's powered by Zype and you want to share that with your friends, 也许是事后. Your friends then go see it and they go share it again. It's happening on your own platform. 这是你的数据. It's your revenue, but you're still using a social media to create that initial spark. That's where the eyeballs are today.
安东尼Burokas: 这是很好的信息, and 我认为 it's very beneficial to a lot of people out there who are growing their streaming audience. 我想感谢你抽出时间来.
艾德·Lacszynski: 谢谢你！.
安东尼Burokas: 我们在NAB 2018现场直播. My name is 安东尼Burokas for 流媒体. 感谢收看.
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